It's so easy to get caught up in all of it.

You have this goal and you carefully plot out your plan for world domination. Or market domination. Heck - SELF domination some days.

So you do like you're taught and you formulate a strategy thinking if you do a, b, and c you'll get x, y and z.

Strategy is important. You need one - a good one. And the desire for excellence calls for us to find the best one, maybe even the perfect one.

Strategy can also be tricky.

What can sometimes happen is we get...